Who doesn’t like a great story or two?
For years, I spent a lot of my post-college career as a volunteer storyteller.
I loved it when young children light up to the power of a great story. I still remember one elderly person acknowledging a story about how a henpecked man pushed his wife into a dark hole with a classic “It served that b352ch right.”
I have found through my 15 years on LinkedIn that it can also be used as an exceptional storytelling platform.
Here are some thoughts on using LinkedIn as your storytelling platform:
Choose your stories wisely. Not all stories are created equal. When choosing a story to share, make sure it is relevant to your audience and that it will add value to their lives.
Be authentic. People can spot a fake from a mile away. When you share your stories, be yourself and let your personality shine through.
Keep it short and sweet. People have short attention spans, so make sure your stories are concise and to the point.
Use outstanding photos that add to your story. People are more likely to remember information that is presented visually. When you share your stories, use images, videos, and infographics to make them more engaging.
It will take time to create LinkedIn as your storytelling platform. You can’t overpromote yourself in this endeavor. Patience and attention to detail will help. So, will personally responding to every person who comments on your stories.
(Note: a significant part of this post was generated from some well-defined input to my personal Google Bard account.)
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